PIPER-HEIDSIECK CAMPAIGN
HELMET CONCEPT & MAKING
Design and Making of two red glossy astronaut helmets and the astronaut suits accessories in the newest global '' TWIST THE SCRIPT '' campaign for Piper Heidsieck Champagne, unveiled in october 2024.
Iconic Champagne house dares consumers to live audaciously with new creative campaign. (source FOLIO)
Piper-Heidsieck, the most awarded Champagne house of the century, proudly announces the launch of its “Twist the Script” campaign, a tribute to the brand’s fearless creativity and illustrious history. Featuring vibrant artwork by renowned British artist and photographer Miles Aldridge, this global campaign celebrates Piper-Heidsieck’s long-standing tradition of redefining conventions and its audacious spirit.
At the heart of “Twist the Script” are four key moments from Piper-Heidsieck’s past, interpreted through Aldridge’s cinematic style. These moments reflect the Champagne house’s bold journey, which has been pushing boundaries since 1785. From navigating Prohibition-era restrictions with clever tactics to its celebrated connection with cinema icon Marilyn Monroe, Piper-Heidsieck has always embraced boldness and innovation.
As the official champagne of the Miami Open and enjoyed in over 100 countries, with one bottle popped every six seconds, Piper-Heidsieck remains a symbol of innovation and excellence. Looking ahead, the Champagne house continues to invest in cutting-edge technologies, such as robotics for sustainable viticulture, ensuring it remains dedicated to pushing the boundaries of champagne production.
As a visual extension of the campaign, a striking mural featuring Aldridge’s artwork has been unveiled in the Williamsburg neighborhood of Brooklyn. Created by Colossal Media, the mural captures the daring essence of Piper-Heidsieck and can be viewed at Wythe Avenue and North 10th Street until Oct. 4. Known for his vibrant use of color and a unique blend of fashion and surrealism, Aldridge has collaborated with top-tier fashion magazines and luxury brands, making his artistic vision a fitting match for this campaign.
Team credits 🍾👏
Piper-Heidsieck Champagne Campaign Photographer @milesaldridge
Production @loveboat_content DOP @ed_rutherford_cine
Set Designer @trish_stephenson Art Director @vojtechkaleckycom
Hair @sebastienbascle Makeup @lloydsimmondsmakeup
Digital @caviterginsoy Wardrobe @joysinanian
Astronauts suits @vjollcamjaku Helmet Painting @pradierjm
